Most small businesses want to find creative ways to use their marketing dollars to increase interest in products. Among the most popular marketing tools is using window displays to draw attention to the business as people pass by. As part of a window display window graphics and stickers can be a really effective tool to market new products and draw attention to different products. Window graphics are not very expensive, and they are generally durable. There are a few easy ways you can use window graphics to increase business.
Use Graphics on Both the Inside and Outside
You can get window graphics that are stickers with the sticky side of the graphic on the back or front of the graphic. This makes it easy to stick a graphic with a particular advertisement on either the outside or the inside of a window. How you choose to use it may depend on weather conditions in your area. Harsh weather may wear away a sticker placed on the outside really quickly. Either way, it's nice to have the option to place the graphic on the inside or outside of a window according to your display needs.
Use Reusable Window Graphics for Recurring Advertisements
There are window graphics that can be used repeatedly. In some cases, vinyl letters or pictures or ads can be purchased that will stick to the window without a sticker adhesive. These reusable window graphics can be more pricey to produce; however, they can be a great advertising tool over time. If you have a product you regularly put on sale or a particular event that's recurring, invest in a nice vinyl graphic that will easily be placed in the window and peeled off when you are done using it.
Use Window Graphics for Advertising With Other Businesses
An effective way to use window graphics that often goes overlooked is to use small window graphics for your business at other businesses. If a service you provide corresponds with a service of another business, they may allow you to display a small window sticker on their window for their customers to see. They may expect you to allow them to do the same for them on your business window. Usually, these would be smaller graphics that don't take a lot of space but are strategically placed to catch someone's eye as they walk into a business. Most commonly, these might be placed near the door handle on a door with glass.
Using window graphics can be a fun way to promote your business, products, and services. It's one of the most affordable ways you can advertise over a long period of time, and you can help design the kind of graphics you want. Get some new window graphics made for your new advertisements from a company like DCM Inc. and see how effective they work.